BRAND AWARENESS
ANTICIPATED ONLINE EXPOSURE: Glasgow City FC achieve 6M views via their social media, per season. Additionally, views via press releases are estimated at 1M views. This is an excellent opportunity to increase brand awareness.
ANTICIPATED ON-SITE EXPOSURE: Approx. 50,000 views. Your brand is on display for all home and away games, domestically and in European competition. Additionally, your brand will also be viewed globally via fans wearing merchandise in public.
DEMOGRAPHICS: Families and predominantly female fans. Women’s Football has a very high rate of decision makers amongst its fans, with the current average being 79%.
ADDITIONAL BENEFITS
AS WELL AS HAVING PREMIUM ADVERTISING ON THE FRONT OF SHIRT ALL SEASON, YOU WILL BENEFIT FROM A RAFT OF ADDITIONAL BENEFITS. SPORT SPONSORSHIP, ALONG WITH GLASGOW CITY FC ARE COMMITTED TO PROVIDING TAILORED PACKAGES AND CAMPAIGNS DESIGNED TO SUIT YOUR ORGANISATION’S GOALS.
BENEFITS CAN INCLUDE:
UP TO 4 “VIP DAYS” FOR YOUR BUSINESS PER SEASON, GIVING YOUR ORGANISATION THE OPPORTUNITY TO INVITE CLIENTS OR COLLEAGUES TO A MATCHDAY DEDICATED TO YOUR BUSINESS. THIS MAY INCLUDE THE LIKES OF A Q&A WITH THE FOUNDERS, A LIVE PODCAST RECORD, A TOUR OF THE STADIUM AND AN OPPORTUNITY TO MEET THE PLAYER OF THE MATCH AND MANAGER AFTER A HOME GAME.
4 SEASON TICKETS
1 SIGNED AND FRAMED SHIRT
1 PROMO VIDEO, PROMOTING YOUR NEW PARTNERSHIP
10 SOCIAL POSTS TO A GROWING AND WELL-ENGAGED SOCIAL MEDIA AUDIENCE
4 PITCHSIDE ADVERTISING BOARDS, SITUATED IN PRIME POSITIONS FOR PHOTOGRAPHY/VIDEOGRAPHY AND BROADCASTING
2 MATCHDAY SPONSORSHIPS FOR HOME GAMES OF YOUR CHOICE (SUBJECT TO AVAILABILITY)
A PORTION OF YOUR INVESTMENT CAN BE DEDICATED TO THE DEVELOPMENT OF THE GLASGOW CITY FC ACADEMY
THE CLUB’S SOCIAL MEDIA FOLLOWING
YOUR BRAND SEEN BY:
FACEBOOK = 59,000
INSTAGRAM = 18,000
X = 22,000
TIKTOK = 80,000 likes
CORPORATE SOCIAL RESPONSIBILITY
Glasgow City FC’s academy and foundation support 200 girls, aged 7 - 17 into regular football.
The club is focussed on developing and maintaining a strong community of young athletes and families.
One of the country’s first “girls-only” academies.
A trailblazer in women’s sport. Glasgow City is a club with a rich history, which has always had a deep focus on equality and promoting women’s sport. This is a very unique brand association opportunity for the right organisation.
ABout the CLub
31 Major Trophies
16 Scottish Women’s Premier League titles
Two-time UEFA Women’s Champions League Quarter-finalists
Featured on EA FC
High and regular TV coverage on Sky, BBC Alba, BBC Scotland, BBC Sport and BBC iPlayer.
An average of 10 Glasgow City matches a year are broadcast to an average audience of 55,000 per match.
Weekly match highlights reach 70,000 engaged viewers.
Total viewership is approximately 2M.
79% of women's football fans are decision makers
62% of UK citizens are interested in women’s football